Tourism Terms
Glossary of Tourism Terms
TERM |
MEANING |
| AA | Automobile Association |
| APEC | Asia Pacific Economic Community |
| Backpacker | A visitor in NZ for the purpose of a holiday or special event who stays in a backpackers lodge/hostel. |
| Business Travel | Travel of 1 - 365 days duration for the purpose of attending a convention or training, conducting official/government or private business. |
| CAM | Commercial Accommodation Monitor |
| Coach Tour | A guided bus tour for a group of holiday makers that follows a scheduled itinerary. Visitors purchase all arrangements from the Inbound Tour Operator prior to arrival in NZ. |
| Collateral | Promotional materials distributed to travel trade partners, for the purpose of educating sellers about and/or assisting in the sale of suppliers' products. |
| Consolidators | Based in some offshore markets, consolidators buy air fares in bulk from airlines and sell these to retail agents for on-sale to consumers. |
| CRM | Customer Relationship Management |
| CRS | Computerised Reservation System |
| Demographic Profile | Characteristics used in research such as age, gender, occupation, income, marital status, place of residence, etc. |
| Deregulation | Removal or relaxing of barriers to travel such as restrictions on the nature of outbound travel, amount of money taken out of the country, visa requirements and costs, air service agreements. |
| Domestic tourism | Travel within the country of residence. |
| DOC / DoC | Department of Conservation |
| Door Rate | Retail price for accommodation/activity. |
| DTS | Domestic Travel Study |
| ECAT | E-Commerce Action Team |
| FIT | Free Independent Travellers - visitors coming to NZ on holiday who do not purchase pre-packaged travel or pay for anything other than international airfares prior to arriving in NZ. Whilst in NZ, they organise their own travel as they go, do not travel as part of a tour group or on a coach tour. |
| FoRST | Foundation of Research, Science and Technology |
| FOREX | Foreign Exchange Earnings |
| FTE | Full Time Equivalent employee |
| Gate Rate | Retail price for accommodation/activity. |
| GBA | General Booking Agreement |
| GDP (Per Cap) | Gross Domestic Product (earned per capita). |
| Group Travel | Often used to mean coach tour travellers, but can also refer to holiday-makers who travel with a group of two or more couples, a family group, a school or special interest group, etc. |
| GSA | General Sales Agreement |
| HANZ | Hospitality Association of New Zealand |
| HIS | Hospitality and Service Industry Training Organisation |
| Holiday Travel | Travel of 1 - 365 days duration, for the purpose of a holiday, a honeymoon, skiing/snowboarding, or as an incentive/reward for good work. |
| IATA | International Air Transport Association |
| ICOMOS | International Council of Monuments and Sites |
| IMP | International Media Programme - a Tourism New Zealand programme to attract quality media to cover New Zealand. |
| Impromptu Travel | No arrangements booked in country of destination prior to travel. (Another name for FIT travel). |
| Inbound Tour Operator | NZ based tourism operators who put together itineraries and process reservations (including accommodation, transport, activites and attractions) on behalf of offshore tour wholesalers and retail agents. |
| Inbound travel / tourism | Short term arrivals into a country by nationals/residents of other countries. |
| Independent Travel | Travellers who make their own arrangements and devise their own itineraries, i.e. both FIT and SIT travellers but not group or coach tour travellers. |
| ITOs | Industry Training Organisations or Inbound Tour Operator |
| ITOC | Inbound Tour Operators Council |
| IVA | International Visitor Arrivals - research on the number of international arrivals to NZ. |
| IVS | International Visitor Survey - research on the behaviour of international visitors to NZ. |
| LGNZ | Local Government New Zealand |
| Long-haul Travel | Air travel of 8 or more hours duration. |
| LOS / LoS | Length of Stay - the amount of time a tourist spends in a particular place. |
| Macro Region | Grouping of Regional Tourism Organisations into a larger regional marketing entity. |
| Medium-haul Travel | Air travel of between 4 and 8 hours duration |
| MFE | Ministry for the Environment |
| MICE | Meetings, Incentives, Conventions and Events |
| NewRTOs | Proposed 'new generation' RTOs |
| NTO | National Tourism Organisation - the body responsible for marketing the nation to tourists. |
| NZTB | New Zealand Tourist Board, trading as Tourism New Zealand. |
| NZTE | New Zealand Trade and Enterprise |
| OECD | Organisation for Economic Co-operation and Development |
| OTSP / OTSp | Office of Tourism and Sport - now know as the Ministry of Tourism, te Manatu Tapoi (TMT). |
| Outbound Travel | Short term departures by nationals/residents of a country. |
| Package Traveller | Travellers who buy pre-packaged travel arrangements such as international airfares, accommodation, transport, activities/attractions prior to arriving in NZ for a holiday. |
| PATA | Pacific Asia Travel Association |
| Population Ageing | The effect of slowing birth rates and longer life expectancy on the median age of the population. |
| Pre-booked travel | Domestic airfares, accommodation, activities/attractions or transport paid for prior to arrival in NZ. |
| Qualmark | Classification and grading system for the New Zealand tourism industry, using 5 star system. |
| Rack Rate | Retail price of accommodation, airfares, activities/attractions. |
| Retailer | Firms such as travel agents and airlines, that promote and sell travel to consumers. |
| RMA | Resource Management Act |
| RTO | Regional Tourism Organisation - the entity responsible for marketing a region to tourists. |
| Seasonality | The influence of the time of the year on patterns in travel. The volume of travel to NZ is far greater during our summer and lower over winter. |
| SFRITO | Sports, Fitness, Recreation Industry Training Organisation |
| Short-haul Travel | Air travel of less than 4 hours duration. |
| SIT | Semi-Independent Travellers - Visitors coming to NZ on holiday who do not purchase a fully pre-planned travel package. They may organise their own travel arrangements prior to or after arriving in NZ. |
| SME(s) | Small and Medium Enterprises |
| STA | Student Travel Association |
| Supplier | New Zealand based tourism companies, includes accommodation providers, activities/attractions, event organisers, retail shops, tour and transport operators. |
| TAANZ | Travel Agents Association of New Zealand - association for NZ based travel agents. |
| TIA / TIANZ | Tourism Industry Association of New Zealand - association that represents members in the tourism industry, mainly small and medium sized businesses. |
| TLAs | Territorial Local Authorities |
| TMT | The Ministry of Tourism, te Manatu Tapoi (also known as OTSp) |
| TNZ | Tourism New Zealand (also known as NZTB) |
| Tourism | The activity of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business or any other purpose. (United Nations approved definition) |
| Tourist | Anyone who spends at least one night away from home, no matter what the purpose. |
| Tracking Research | Ongoing research conducted at regular intervals to track changes in specific factors, for example, potential customers' intention to travel to NZ. |
| TRCNZ | Tourism Research Council New Zealand |
| TRENZ | Tourism Rendezvous New Zealand - annual exhibition at which tourism operators to market their products and services to wholesalers. |
| TRM | Trade Relations Management |
| TSA | Tourism Satellite Account - official calculation of the contribution of tourism to the New Zealand economy. |
| USP | Unique Selling Proposition - your point of difference, the thing that makes your product/service uniquely marketable to customers. |
| VFR | A trip for the purpose of Visiting Friends or Relatives for 1 - 365 days. |
| Visitors | A broader category than 'tourist', includes tourists and same-day visitors. |
| VIN | Visitor Information Network - officially recognised network of information centres. |
| Wholesaler | Firms that purchase products or ground arrangements from New Zealand suppliers or inbound operators, and package products for sale. Wholesalers deal primarily with retailers, but sometimes also sell directly to the public. |
| WOM / WoM | Word of Mouth - what customers say to others about your product/service. |
| WTO | World Tourism Organization |
| WTTC | World Travel & Tourism Council |
| YHA | Youth Hostels Association. |
Reviews / Comments for Tourism Terms
No reviews have been written write a review now.
